the store must become a place of empathy.

the store must become a place of empathy.

Retail Design is the art of shaping a functional, visually compelling, and experience-driven commercial space—one that captivates customers and fosters lasting engagement.

At its core, great retail design is built on a brand’s authentic values and competitive strengths, ensuring the store environment resonates with its audience in a meaningful and enduring way. By incorporating future-forward themes, we explore shifts in consumer behavior and how they influence target customer groups.

The visual concept leverages hypnoaesthetic techniques, subtly influencing subconscious perceptions and encouraging customers to spend more time in-store. The result? An immersive retail space—a place where customers can escape the rush of everyday life and feel inspired to return again and again.

Helsingin kaupunginmuseon uudistetun myymälän sisääntulo

Preliminary Survey

  • Values, story and competitive advantages

  • Customer segments and empathy maps

  • Store analysis

  • Staff interviews

design

  • Moodboard

  • Visual concept

  • Layout and customer flow

  • 3D sketches

  • Fixture design

  • Product placement and exposure planning

  • Signage and pricing

  • Lighting design

implementation

  • Store design implementation and refits

  • Visual merchandising execution

  • Staff training

  • Sales performance tracking for 12 Months

The design process begins with a preliminary survey, which includes an in-depth understanding of the company’s values and strategy, a store analysis, and the identification of customer segments’ needs and preferences. The store analysis evaluates the efficiency of the layout, as well as its visual appeal and commercial impact from a customer experience perspective. Empathy maps are created for key customer groups and aligned with commercial trend forecasts.

Driving store performance and sales growth is achieved by increasing visitor frequency and encouraging longer in-store dwell times. Flexibility in store layout is a priority, ensuring customers always discover something new with each visit. Product displays are thoughtfully designed to highlight complementary items and encourage add-on purchases. A compelling customer experience fosters emotional connection and loyalty, enticing shoppers to return again and again.

Price starting from €19,800 (VAT 0%)

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