more than 14 600 days transforming the retail industry


1440 visual merchandising projects

Myymälämuotoilijat Liisa Hyyrynen ja Virve Arvola

Extensive experience in the retail industry – with a deep understanding of practical implementation.

Retail Rebels' mission is to usher brick-and-mortar store design into a new era. We create timeless, insightful, and visually immersive retail environments. We build stores that become phenomena and strategic tools for brands. We boldly prioritise customer experience in our designs because we know the stores we create deliver results.

Virve Arvola is a creative and versatile visual merchandising expert, driven to create revolutionary retail environments. She is known for her strong future-oriented thinking. As a project leader, Arvola is both inspiring and deeply analytical.

Liisa Hyyrynen is an experienced visual merchandiser, designer, and concept developer. She is renowned for her expertise in product presentation, store design, and layout execution. With a long career in the retail industry, her strengths lie in understanding the big picture and distilling the essential, making her a key player in designing and developing commercial concepts.

OUR INSIGHTS

    • Asta Raami: Älykäs Intuitio

    • Christian Mikuda: Hypnoaethetics

    • Christian Mikuda: Brand Lands, Hot Spots & Cool Spaces

    • Pauline Brown: Aesthetic Intelligence: How to Boost It and Use It in Business and Beyond

    • Inari Grönholm, Liisa Piironen: Kuvasommittelun perusteet

    • Ingrid Fetell Lee: Ilon tila 

    • Martin Lindstrom: Buyology — ostamisen anatomia

    • David Mc Candless: Tieto on kaunista 

    • Tom Peson: Kuvan anatomia

    • Juha Pohjola: Brändin ilmeen johtaminen 

    • Unto Pusa: Plastillinen sommittelu

    • Susanne Markkanen: Myymäläympäristö elämysten tuottajana 

    • Herb Sorensen: Inside the Mind of the Shopper

    • Seppo Töyssy: Kuvataide: visuaalisen kulttuurin käsikirja

    • Paco Underhill: Why We Buy — the Science of Shopping

    • Boris Uspenski: Komposition poetiikka: taideteoksen sommittelun periaatteet 

    • Virve Arvola: Visuaalisen markkinoinnin käsikirja

    • Hannele Weltzer: Värivaaka

    • Urban View: Trend Forecast 25/26

    • Urban View: Trend Forecast 24/25

    • Urban View: Trend Forecast 23/24

    • Urban View: Trend Forecast 22/23

    • Urban View: Trend Forecast 21/22

    • Urban View: Trend Forecast 20/21

    • Urban View: Trend Forecast 19/20

    • Urban View: Trend Forecast 18/19

    • Urban View: Trend Forecast 17/18

    • Aalto University: Radical Creativity /Radikaali luovuus (2025)

    • Centria University of Applied Sciences: Digipaikka-hanke, VR-lasikokeilu / VR glasses experiment (2025)

    • Asta Raami: Human Brilliance-seminar (2024)

    • P61, Berliini: HumanLab4.0 AI exhibition (2024)

    • AJK Jatkokoulutus: Styling Course (2024)

    • Saraeleni: Midjourney - AI-course (2023)

    • Skissi: The Gamechanger: retail insights, retail design methods and hypnoaesthetics (2023)

    • AJK Jatkokoulutus: Designing an Enchanting Store Concept (2022)

    • AJK Jatkokoulutus: Visual brand communication and product styling (2021)

    • Oulu University: Service design, short course (2020)

    • Poznan University of Technology: Neuromarketing workshop (2020)

    • AJK-Jatkokoulutus: SketchUp-course (2017)

    • Visualistit ry, board (2017—)

    • British Display Society

    • Shop!

    • Suomen Yrittäjät

    • Rohkia —creative agency (2019—2024)

    • London: VM & Display Show, exploring museum stores (2025)

    • London: Christmas in stores (2024)

    • Stockholm: Exploring museum stores (2024)

    • London: VM & Display-Show, exploring high street stores and street art (2024)

    • Berlin: Exploring street art (2024)

    • Paris: Photographing window displays (2024)

    • London: Christmas in stores (2023)

    • Düsseldorf: Euroshop-trade fair (2023)